Post by account_disabled on Mar 13, 2024 3:13:36 GMT
The customer. Contacts vs. leads Whether it is a BB or BC website lead gen. contacts called leads are thought of as potential customers clients subscribers patients who need to be nurtured to the point of becoming sales qualified meaning theyll eventually get a sales call or email that attempts to convert them into a customer. On the other hand eCommerce contacts are often thought of primarily as existing customers to whom the marketing team can blast coupons and other offers by email. Retail sites typically dont capture leads at the top or middle of the funnel.
Only once a shopper has checked out do they get added to the list. Historically the buying Europe Cell Phone Number List cycle has been short enough that eCommerce sites could move many firsttime visitors directly to customers in a single visit. But this has changed. Unless your brand is very strongpossibly a luxury brand or one with an offline retail presenceit is probably getting more difficult i.e. expensive to acquire new customers. At the same time attrition rates are rising. Conversion optimization helps by converting more bottom of the funnel visitors.
SEO helps drive more traffic into the site but mostly for middleoffunnel category page and bottomoffunnel product page visitors who may not also be pricefeature comparison shopping or are unable to convert right away because of device or time limitations. Even savvy retailers publishing content for shoppers higher up in the funnel such as buyer guides and reviews arent getting an email address and are missing a lot of opportunities because of it. attractconvertgrowfunnelinflow.jpg Heres a thought.rate youre doing pretty good by most standards. But what happened to the other percent of those visitors Will you have the opportunity to connect with them again Even if you bump that up a few percentage points with retargeting a lot of potential revenue has seeped out of your funnel without.
Only once a shopper has checked out do they get added to the list. Historically the buying Europe Cell Phone Number List cycle has been short enough that eCommerce sites could move many firsttime visitors directly to customers in a single visit. But this has changed. Unless your brand is very strongpossibly a luxury brand or one with an offline retail presenceit is probably getting more difficult i.e. expensive to acquire new customers. At the same time attrition rates are rising. Conversion optimization helps by converting more bottom of the funnel visitors.
SEO helps drive more traffic into the site but mostly for middleoffunnel category page and bottomoffunnel product page visitors who may not also be pricefeature comparison shopping or are unable to convert right away because of device or time limitations. Even savvy retailers publishing content for shoppers higher up in the funnel such as buyer guides and reviews arent getting an email address and are missing a lot of opportunities because of it. attractconvertgrowfunnelinflow.jpg Heres a thought.rate youre doing pretty good by most standards. But what happened to the other percent of those visitors Will you have the opportunity to connect with them again Even if you bump that up a few percentage points with retargeting a lot of potential revenue has seeped out of your funnel without.